In 1994, Zain (formerly known as Fast link), revolutionized telecommunications in Jordan by introducing GSM mobile services into the country. Zain quickly became the foremost telecom company in Jordan, a position that it kept to this day through a far sighted policy of investment in adopting cutting edge technology to provide state of the art services to clients, and investment in community development through the most active and substantive corporate social responsibility (CSR) program in the country.